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arifa arifa
Apr 30, 2022
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Banner blindness works in much the same way and while it can refer to a deliberate refusal to acknowledge a Business Email List advertisement, it is generally used to describe an unconscious form of selective attention . Let's review the last time you visited your favorite news site. Was there a banner ad at the top of the page? Did you notice? Or Business Email List did you already start scrolling down to the content before you realized what it was, or maybe even before it fully loaded? If a reader expects an ad on a website, they will likely Business Email List eventually get used to scrolling halfway down the page to get to the content they want to see without even looking at the ad. After a while, the banner ad on the site is useless, as surfers don't even look at it directly, let alone click on it. What can you do to avoid Business Email List banner blindness? Banner blindness can affect any advertiser and its impact Business Email List can result in lost ROI, lost revenue, and decreased conversions. In the worst case, your brand's reputation or trustworthiness Business Email List may suffer if the ad is seen as an annoyance or a distraction from the content the viewer wants to see. To combat banner blindness, Digital Marketers need to be very savvy Business Email List about the look and layout of their ads. Here are 6 tactics that will help you avoid banner blindness in your advertising campaigns : 1. Avoid looking like an ad Banner blindness is Business Email List closely related to ad fatigue. When a website visitor is bombarded with ads every time they open a page, they won't want to interact with them, click on offers, or even visit the website, because they will Business Email List feel invaded, that is, they will have a bad browsing experience . To stand out from the sea of ​​banners and sidebar ads on web pages, your ads need to look different and not Business Email List appear like an ad at first glance.
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